“Brands For Fans is a leader in the sale and marketing of alcoholic beverages produced with and by artists. To date, the company has focused primarily on the rock genre with collaboration, partners, including bands such as KISS, Def Leppard, Motörhead, and Ozzy Osbourne. Business success is created for both the artists and Umida through the development of high quality ‘liquid merchandise’ that captures the attention of the rock audience and drink enthusiasts. Visit our two webshops to learn more:
Brands For Fans UK & European Webshop
Drink It Up by KISS USA Webshop
KISS
KISS remains one of the most influential bands in the history of rock and roll after 45 years. KISS has earned more Gold Album Record Awards than any American band in the history of The Recording Industry Association of America’s (RIAA) Gold and Platinum certifications. To date, KISS has released 44 albums, with 14 achieving Platinum status and three albums reaching multi-platinum. KISS has sold more than 100 million albums worldwide and their legacy continues to grow their fan base, generation after generation.
Founded in 2020, Drink It Up by KISS and KISS Rum Kollection are official collaborations between legendary rock band KISS and Brands For Fans, comprising of five award winning spirits – KISS Black Diamond Premium Dark Rum, KISS Detroit Rock Rum, KISS Monstrum Ultra Premium Rum, KISS Cold Gin and KISS Cold Gin Navy Strength.
SKID ROW
Skid Row is a hard rock band that emerged onto the music scene in the late 1980s from New Jersey, quickly gaining recognition for their energetic performances and anthemic rock tunes. With their self-titled debut album released in 1989, Skid Row skyrocketed to fame, propelled by hits like “18 and Life” and “Youth Gone Wild.” In 2023 the band partnered with Brands For Fans to launch Skid Row Spirits, bringing their raw energy and charisma to the fans through a liquid legacy.
DEF LEPPARD
Formed in Sheffield by teenagers Willis, Savage, and Elliott in 1977, at the height of punk rock, Def Leppard forged an accessible melodic version of heavy metal that was slower to catch on at home than in the United States, where a new British Invasion of pop-oriented heavy metal bands revived the fading genre.
The Def Leppard spirits portfolio includes Rocket Premium Distilled Gin and Animal London Dry Gin.
MOTÖRHEAD
Motörhead was formed by singer and bass player Ian ”Lemmy” Kilmister in London in 1975. It is impossible to imagine the world of modern music without acknowledging the impact of Motörhead. Whether it’s metal, heavy rock, blues or even pop, Motörhead’s global influence can be found musically, visually and perhaps most telling, lyrically, with the ever unapologetic and ‘no-bull’ attitude.
Apart from creating their own auditory tsunami of sound, Motörhead have also made their mark in the world of drinks, with their spirits portfolio, Motörhead Spirits, available in over 15 countries globally.
HELLOWEEN
HELLOWEEN is one of the most respectable German metal exports and pioneers of German melodic speed metal. Since 1984 HELLOWEEN has released 16 studio and 4 live records and was honoured with 14 Gold and 6 Platinum-Awards and sold more than 10 million albums.
The HELLOWEEN Seven Keys Pumpkin Spiced Gin was launched globally in 2022.
HAMMERFALL
The band was formed in Gothenburg in 1993 and already with their debut album Glory to the Brave, released in 1997, they became a big name on the international metal scene. With songs like Hearts on Fire and Last Man Standing, they have become one of the premier suppliers of classic heavy metal. After the debut there have been another 10 studio albums, of which Dominion is the latest (2019). The band consists of Joacim Cans, Oscar Dronjak, Pontus Norgren, Fredrik Larsson and David Wallin.
VIEW THE PRODUCTS ON BRANDSFORFANS.COM
GHOST
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VIEW THE PRODUCTS ON BRANDSFORFANS.COM
OZZY OSBOURNE
Ozzy Osbourne rose to prominence during the 1970s as the lead vocalist of the heavy metal band Black Sabbath, during which he adopted the nickname the “Prince of Darkness”. Osbourne’s successful solo career includes 12 studio albums, the first seven being awarded multi-platinum status in the US.
Ozzy has sold over 100 million albums between his solo work and Black Sabbath. As a member of Black Sabbath, he was inducted into the Rock and Roll Hall of Fame, and he was inducted into the UK Music Hall of Fame as a solo artist and as a member of the band. Ozzy is also internationally recognized for the TV-series “The Osbournes” where the viewers followed Ozzy and his family in their daily life and has led to his social media stardome, with over 21 million followers globally.
The Ultimate Gin is named after Ozzys 4th studio album, The Ultimate Sin, which includes the hit single Shot in the Dark.
