Umida Group AB

Umida Group

Innovative Beverage Challengers

Bringing beverages to life through expert blending, innovation, world class branding and global sales & marketing - all underpinned with an unwavering commitment to quality.

Welcome to Umida Group

Umida, meaning 'beverage' in latin.
Umida Group comprises of four companies which operate within the beverage industry - Umida Brands, Umida Partners, Umida Ventures and Brands For Fans. Through our team of experts we produce, brand, market and sell a vast range of beverages including spirits, wines, ciders, mulled wines, pre-mixed drinks and tonics. For the large-scale catering market our range also includes a variety of cooking wines and vinegars.

What we do

Umida Group is an innovative, flexible, quality driven and environmentally conscious beverage company. With a strong consumer-led focus, innnovation and new product development are essential to fostering loyalty and long-term sustainable business growth.

Mission Statement

Be the innovative and fast-growing challenger in the beverage industry.

Company Vision

Through unique and high-quality consumer experiences, we’re driven by the vision of fostering a community united by flavour and shared passions. We aim to challenge conventional tastes by blending artistry and innovation to create beverages that inspire conversations and spark joy. Our aspiration is to nurture a beverage experience that transcends refreshment, reflecting our commitment to both taste and quality.

Core Values

Quality, Innovation, Authenticity, Creativity, Customer-Centric

Our Business Units

Umida Group offers an expanding and exciting portfolio of proprietary brands and import products within different business units.

Umida partners with YouTube celebrities 'JLC' to launch 'Joluca Drinks'

Why Choose Us

Your partner for bringing your brand to life through beverage.

Through forging a unique, lean and powerful business structure, we are able to deliver brand success by controlling the complete life cycle of the product.