Umida Group AB

Leadership Team

Filip Lundquist

Chief Executive Officer

Filip has a broad sales and marketing background from international FMCG companies including the global market leader in wine, Treasury
Wine Estate and from the global cosmetics giant L’Oréal. Over the past 15 years, Filip’s experience has spanned across all sales channels on projects both national and international. In addition to his FMCG experience, Filip owned and operated a consultancy in business development, sales and marketing for wine and spirits for 12 years. Early in his career Filip trained as a Sommelier and became Sweden’s youngest expert on Champagne, working with renowned house Richard Juhlin. Filip’s expertise within Champagne has led him to be on the board for Guldkula Champagne since 2021.

Aron Källström

Chief Financial Officer

Aron has more than 15 years of experience in the music industry and has worked in roles such as Finance Manager and Group Business Controller within the finance function. Most recently Aron comes from the Academy Clinic, which is a leading actor within private healthcare.

Fatih Kurtulis

Head of Sourcing and
Supply Chain

Fatih has 20 years of experience from various operational roles in the manufacturing industry, mainly in purchasing, logistics and production planning. Most recently, Fatih came from the American company Sanmina Corporation, which is one of the world’s largest subcontractors in electronics where he had a leading role as Division Manager for purchasing and logistics.

Tiffany Ingle

Head of

Tiffany has over 10 years of international experience within FMCG for food, beverage, lifestyle, wellness and hospitality brands. With majority of her career based in London, Tiffany has worked agency-side within Consumer PR, Brand and Marketing Management in-house for American retail giant Whole Foods Market and Community Management for We Work.