Umida Group AB

Cefour Wine take the next step in its strategic expansion in midwest USA and have signed an agreement together with National Wine & Spirits Inc for sales and distribution of Easy Wine Glass in Michigan.

NWS´s roots go back to 1934 when the National Liquor Company was issued Permit #7 by the Indiana Alcoholic Beverage Commission after Prohibition ended, and are today one of the leading distributors in Michigan.
National’s Michigan companies are headquartered in Brownstown where the main warehouse is also located. Wine sales offices are located in Madison Heights.
Other facilities include a hyper-terminal and office in Grand Rapids and a warehouse and office in Escanaba. These operations handle the largest spirits volume and the third largest wine volume in the State of Michigan.
Today NWS Michigan ship 104,000 cases weekly with its fleet of 102 trucks and 569 employees. They supply 15,900 customers across the state.

“We are very excited about the opportunity that Easy Wine Glass will bring to the Michigan market.
This product helps fill a void in the marketplace for a quality glass of wine that’s ready to drink without anything else needed. Easy Wine Glass is as convenient as a can of beer. Their innovative packaging will help change the way consumers drink wine outside the home.”, says Jim Weak, Director of Trade-Marketing Wine at National Wine & Spirits Inc

Easy Wine Glass will continue investing in sales activities and events during the year together with its importer Svenska LLC and the next exciting opportunity will be the ECRM Global Wine Show in San Diego end of august, where Easy Wine Glass will be presented to national key accounts both in on- & offtrade.

”We are very confident about NWS as our partner in Michigan. They have strong and solid connections to all major retailers and a long experience of working with Ready-to-drink beverages. ”, says Mikael Bergholts CEO, Cefour Wine & Beverage.

For more information please contact:

Mikael Bergholts, CEO +46 (0)44-781 66 51

Cefour Wine & Beverage is a Swedish based company whose business idea is to produce, sell and distribute wine and other alcoholic beverages filled in specially designed, practical and ready-to-drink disposable containers made of recyclable plastic.

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